WYOMING ASSOCIATION OF BROADCASTERS
PUBLIC EDUCATION PROGRAM (PEP)
If you are a non-profit or state agency and want to get your message across in a more organized manner, the PEP (Public Education Program) might be the answer.
Organizations that operate in the public interest, i.e. non-profits and state agencies who have a message that must be seen and heard in an organized manner can ask to participate in our PEP program.
Under this program, a non-profit or government agency funds the Wyoming Association of Broadcasters to distribute their material. In return, the agency receives advertising time donated by the Wyoming broadcasters.
The pre-produced spots for both radio and TV are delivered to the WAB office. They are then distributed to every commercial radio and/or TV station with a request that they be used in the station’s regular advertising time slots for the duration of the campaign.
The stations then report back to the WAB office their use of the spots and how much it would have cost had the agency paid for the advertising time. These reports are compiled and the information is sent to the sponsoring agency.
The organization must provide us with pre-produced spots (preferably 30 seconds) and not be spending any money on any kind of paid advertising in order to qualify.
Our PEP participants are finding they have gotten tremendous value from their participation.
Past Participants in the WAB NCSA program include:
Wyoming Army National Guard - ads
Prevent Child Abuse Wyoming
Wyoming Dept. of Homeland Security
Wyoming Beer Distributors Association
Call Before You Dig
For more information, call the WAB office at (307) 632-7622 or email firstname.lastname@example.org