ASSOCIATION OF BROADCASTERS
PUBLIC EDUCATION PROGRAM
If you are a non-profit or
state agency and want to get your message across in a more organized
manner, the PEP (Public Education Program) might be
Organizations that operate in the public interest, i.e.
non-profits and state agencies who have a message that must be seen and
heard in an organized manner can ask to participate in our PEP program.
Under this program, a non-profit or government agency funds the
Wyoming Association of Broadcasters to distribute their
material. In return, the agency receives advertising time
donated by the Wyoming broadcasters.
The pre-produced spots for both radio and TV are delivered to
the WAB office. They are then distributed to every commercial
radio and/or TV station with a request that they be used in the
station’s regular advertising time slots for the duration of the
The stations then report back to the WAB office their use of the
spots and how much it would have cost had the agency paid for
the advertising time. These reports are compiled and the
information is sent to the sponsoring agency.
The organization must provide us with pre-produced spots
(preferably 30 seconds) and not be spending any money on any
kind of paid advertising in order to qualify.
Our PEP participants are finding they have gotten tremendous
value from their participation.
Past Participants in the WAB PEP program
- Wyoming Army National Guard
- Coast Guard
- Prevent Child Abuse Wyoming
- Wyoming Dept. of Homeland Security
- Cowboy State Games
- Wyoming Beer Distributors Association
- Wyoming Department of Transportation
– Buckle Up!
For more information, call the WAB office at
(307) 632-7622 or email
Other PEP programs will be
as they participate!