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WYOMING
ASSOCIATION OF BROADCASTERS
NON-COMMERCIAL SUSTAINING ANNOUNCEMENT PROGRAM (NCSA)
If you are a non-profit or state agency and
want to get your message across in a more organized manner, the
NCSA (Non-Commercial Sustaining Announcement) program might be
the answer.
Organizations that operate in the public interest, i.e.
non-profits and state agencies who have a message that must be
seen and heard in an organized manner can ask to participate in
our NCSA program.
Under this program, a non-profit or government agency funds the
Wyoming Association of Broadcasters to distribute their
material. In return, the agency receives advertising time
donated by the Wyoming broadcasters.
The pre-produced spots for both radio and TV are delivered to
the WAB office. They are then distributed to every commercial
radio and/or TV station with a request that they be used in the
station’s regular advertising time slots for the duration of the
campaign.
The stations then report back to the WAB office their use of the
spots and how much it would have cost had the agency paid for
the advertising time. These reports are compiled and the
information is sent to the sponsoring agency.
The organization must provide us with pre-produced spots
(preferably 30 seconds) and not be spending any money on any
kind of paid advertising in order to qualify.
Past Participants
Our NCSA participants are finding they have gotten tremendous
value from their participation.
Past Participants in the WAB NCSA program
include:
- Wyoming Army National Guard
- Coast Guard
- Prevent Child Abuse Wyoming
- Wyoming Dept. of Homeland Security
- Cowboy State Games
- Wyoming Beer Distributors Association
- Wyoming Department of Transportation
– Buckle Up!
For more information, call the WAB office at
(307) 632-7622 or email
grottski@aol.com
Other NCSA programs will be
listed as they participate!
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